Dirty Laundry

Persil Discs provide powerful stain removal, long-lasting freshness, deep clean and fiber protection. ‘De vuile was van…’ (The dirty laundry of..) is a four-part and three-part video series in which we visit a Dutch celebrity at home, go through their house and ask questions.

Not a slick picture in this series, but ‘reality’. Is the life of the celebrities really that flawless? &C Media approached Timothy Mercenary to produce the leader for this campaign.

  • Brand
  • Persil
  • Year
  • 2021 & 2022
  • Technique
  • Mixed Media, CGI, Live-action, 3D Animation
  • Direction, design and animation
  • Timothy Mercenary
  • ClientHenkel
  • Head of Marketing Henkel Nederland, Laundry & Homecare Kim Severijn – Van der Aar
  • Brand Manager Persil & FleurilLisa Brouwer
  • AgencyWavemaker
  • Influencer & Content DirectorRoy Boere
  • Creative DirectorRichard Hol
  • PartnerMotion Content Group
  • Branded Content DirectorCharlotte Grotenhuis
  • Project managerCeline de Vries
  • Partner&C Media
  • Productie&C BrandStudio
  • Creative DirectorBram de Leeuw
  • ProjectmanagersDionne van Haaren, June Peeters
  • DOPJeroen Niessink
  • EditDaphne Ooms
  • Voice-overDanny Rook
  • Design & AnimationTimothy Mercenary
  • Talent Nicolette Kluiver, Olcay Gulsen, Bibi Breijmans, Edsilia Rombly, Patrick Martens, Bettina Holwerda en Yuki Kempees
Share This Work