Dirty Laundry
Persil Discs provide powerful stain removal, long-lasting freshness, deep clean and fiber protection. ‘De vuile was van…’ (The dirty laundry of..) is a four-part and three-part video series in which we visit a Dutch celebrity at home, go through their house and ask questions.
Not a slick picture in this series, but ‘reality’. Is the life of the celebrities really that flawless? &C Media approached Timothy Mercenary to produce the leader for this campaign.
- Brand
- Persil
- Year
- 2021 & 2022
- Technique
- Mixed Media, CGI, Live-action, 3D Animation
- Direction, design and animation
- Timothy Mercenary
Credits
- ClientHenkel
- Head of Marketing Henkel Nederland, Laundry & Homecare Kim Severijn – Van der Aar
- Brand Manager Persil & FleurilLisa Brouwer
- AgencyWavemaker
- Influencer & Content DirectorRoy Boere
- Creative DirectorRichard Hol
- PartnerMotion Content Group
- Branded Content DirectorCharlotte Grotenhuis
- Project managerCeline de Vries
- Partner&C Media
- Productie&C BrandStudio
- Creative DirectorBram de Leeuw
- ProjectmanagersDionne van Haaren, June Peeters
- DOPJeroen Niessink
- EditDaphne Ooms
- Voice-overDanny Rook
- Design & AnimationTimothy Mercenary
- Talent Nicolette Kluiver, Olcay Gulsen, Bibi Breijmans, Edsilia Rombly, Patrick Martens, Bettina Holwerda en Yuki Kempees