Cooper Tires

Geneva International Motor Show 2019

In 2019 Cooper Tires attended the Geneva International Motor Show introducing two new tires. Namely the Discovery All Season and the David Coulthard special edition. Together with Sticky Bandits we have developed a new visual language for this show, that also served as a new foundation for the brand.

The refreshing new style was implemented on two life-size screens and an LED column. The colorful and typographic elements attracted a lot of attention, making Cooper’s show a great success. The fact that David Coulthard personally introduced his new tire may have helped a bit.

  • Client
  • Cooper Tires
  • Year
  • 2019
  • Technique
  • Mixed Media, CGI, Live-action, 3D Animation
  • Direction, design and animation
  • Elroy Klee and Timothy Mercenary
  • Agency
  • Sticky Bandits
  • Special guest
  • David Coulthard
Impression
  • Geneva International Motor Show 2019Cooper Tires
  • Part of the led wall contentDiscoverer Deconstructed
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